Again, the whole theatrical-HBO Max day and date release plan is only in effect for this year, not next.Įxhibition-wise, we’re still not in a perfect state: Canada is only 18% open. Kong is off the studio’s streaming service right now after a 31-day play, the Legendary title, which counts a domestic cume of $90.3M, would have had a faster path to $100M if it wasn’t on HBO Max. Mortal Kombat‘s drop here at -73%, the steepest we’ve seen for a Warner Bros/HBO Max title during the pandemic since Wonder Woman 1984‘s second weekend drop of -68%, is not a case of the tide rising all boats, as AT&T Boss John Stankey would say. Will fans see Black Widow in theaters first and buy it on Disney Premier when they get home? Exhibition should be keenly aware of this, that money will be lost on their end and reaped by Disney. Why see the movie a second time in the theater when you can see it at home for free? It’s going to be really interesting to see how the Disney Premier of it all impacts Marvel’s Black Widow grosses. People decided to do other outdoor activities rather than head to the movies, per distribution sources.Īs far as Mortal Kombat goes, I do believe that the whole simultaneous HBO Max of it all is a leg-killer for their titles at the box office. Couple that with great weather across the nation, and President Biden’s new order that vaccinated folks can go outside without a mask. With no new tentpole in the marketplace over the last three days, that depletes the demand of moviegoing. This weekend marks the anniversary of when 2019’s Avengers: Endgame ($357.1M) and 2018’s Avengers: Infinity War ($257.7M) respectively notched the top 1 and 2 openings of all-time. After a $22.3M 6-day opening, that movie stopped its domestic gross at $30.7M. The distrib’s Dragon Ball Super: Broly in the second weekend following its MLK opening fell 69%. We always knew Funimation/Aniplex’s Demon Slayer as an anime feature would be front-loaded, which is the B.O. It’s not out of the question for that to occur again.
Mortal Kombat came in ahead of estimates last Sunday. By comparison, New Line’s 1995 version of Mortal Kombat, which was rated PG-13, declined 56% in its second weekend, with $10.3M at 2,628 theaters. In regards to Mortal Kombat, movies based on hardcore videogames (not Sonic), have a tendency to plummet in weekend 2, i.e. Both overindexed last weekend because of pent-up demand, as people sought to get out of the house after 13 months of largely lockdown, with both pics’ core audiences seeing them, hence the second weekend drops. Melissa Yandell Smith Dies: 'Nomadland' Actress, American Conservatory Theatre Executive Was 64 New LineĮssentially, what’s going on here is that there were two movies catering to niche audiences that overperformed last weekend.
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